Music radio can survive Google music streaming, says Del Colliano

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Issue Date: 
May 15 2013 - 11:55am

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Jerry Del Colliano in his Inside Music Media suggests Google is "looking to deliver a deathblow to music radio" with it to-be-announced-today streaming music service.

But Google's will be a subscription service. Sources say there won't even be a free option. And that's radio's opportunity, Del Colliano suggests.

Being "the curator of music discovery for free." Radio can't compete with the customization and on-demand features online services from well-funded companies can offer. But radio can continue to be the "music authority for popular genres."

But, should these services successfully pull away radio listeners, as Colliano says is their intent, music subscription could become the norm for discovery for new generations of fans.

"Damage radio and a streaming subscription becomes as essential to a Millennial as a subscription to Netflix or Hulu," he warns. "It's about being the Netflix for music."

Subscribe to Inside Music Media here.

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