Mobile leads 2012 digital ad growth, shows IAB report

Posted by

Issue Date: 
Apr 17 2013 - 12:35pm

From Issue:

According to a new report from the Interactive Advertising Bureau, mobile ad revenue more than doubled in a record-setting 2012, making it the year's fastest-growing digital segment.

The report shows digital ad revenues overall hit $36.6 billion last year, up 15% over 2011. Mobile ads now account for 9% of the digital ad total.

IAB President and CEO Randall Rothenberg commented, "Mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you from morning commute to nighttime video viewing and beyond."

IAB VP/Training & Development Michael Theodore, moderating the RAIN Summit West "Profiting from Mobile" panel (recap here), questioned what he thought was the underlying premise of the panel. That is: why isn't mobile revenue growing as fast as it should be?

He said, "Those who feel mobile isn’t generating enough dollars are way too impatient." He also hinted that the (at the time) forthcoming IAB report would show big gains for mobile.

Other digital segments showing 2011-2012 growth include digital video (up 29%), search (up 14.5%), and display (up nearly 9%).

Read the IAB's report summary here. TechCrunch covered this here.



Un legittimo sorprendente po 'forse anche affidabile di consigli e suggerimenti. Sono gioiosa per il quale si infatti suggerito punte ancora vitali e suggerimenti nei pressi. Soddisfare le esigenze di rimanere americano avanzata che rientrano in questa storia unica e salire su oltre Benedici la maggior parte delle persone sviluppati per penning.

Payday Loans Spring-Valley

Efficient appreciating the objective plenty! Looking some other splendid subject matter. Nowadays follow-up Payday Loans Spring-Valley Best wishes. In the author. Make sure.

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Sea Horizon Ecopolitan Executive Condo Tembusu Condo Vue 8

There's no doubt that mobile

There's no doubt that mobile is at the center of technology's largest revolution ever, and that longtime shareholders have been ultimately rewarded. - Integrity Spas

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.