Meeker: Pandora desktop monetization 1.7 times that of mobile, but that outpaces some other web services

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Issue Date: 
Jun 12 2012 - 11:35am

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Meeker's mobile statsAccording to a recent presentation from Kleiner Perkins Caufield & Byers' Mary Meeker, Pandora's ahead of some other major web companies in terms of mobile monetization.

Meeker's recent presentation at the D10 conference (RAIN coverage here) included a comparison of desktop/mobile monetization rates among Pandora, Tencent (a Chinese web portal) and Zynga. According to the chart, Pandora monetizes its desktop audience 1.7 times more than mobile, compared to 3.3 for Tencent and 5.0 for Zynga.

"The good news is that mobile monetization will catch up," writes Jennifer Lane in Audio4Cast. "In fact Meeker says that in 1 – 3 years it will surpass desktop." You can find Audio4Cast's coverage here.


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