McDonald's, Nissan, Pepsi among inaugural iTunes Radio ad partners

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Issue Date: 
Aug 21 2013 - 1:10pm

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AdAge reported late yesterday that Apple's iTunes Radio webcast service will launch to the public next month, with a host of top-name advertisers to support it.

Several sources last week reported Apple will unveil its next iPhone at a special event on September 10, so it's possible the radio service will go live then (or shortly thereafter) as well.

Listeners who don't subscribe to iTunes Match can expect to hear ad campaigns from McDonald's, Nissan, Pepsi, Procter & Gamble, and more. (iTunes Match subscribers will get ad-free streams.) AdAge says some advertisers will also have curated streams with fewer ads.

The service will run audio and video interstitials (videos will run when the user interacts with the player), and "slate" ads, which AdAge says are "interactive display ads that will take over whatever screen the consumer is using." Audio ads will come every 15 minutes of listening, video ads once an hour (when the user interacts with the player).

RadioInk wrote in its reader e-mail: "Imagine you are about to launch a new format -- and advertisers were falling all over themselves to be a part of it. Dream on. For radio, it's typically the opposite. Prove people listen first, then we'll buy. That's because radio is not Apple. Without any history of success or understanding of whether consumers will accept the new product, it appears several major advertisers are ready to roll out with iTunes Radio when the new platform launches this fall."

Indeed, AdAge reports the launch deals fall between "the high single-digit millions of dollars to tens of millions of dollars and include a 12 month advertising campaign..."

Read AdAge's coverage here.



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