Mary Meeker's annual Internet Trends report: We're goin' mobile!

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Issue Date: 
May 31 2012 - 12:10pm

From Issue:

Mary Meeker's annual "Internet Trends" report is out, and it appears the sun is shining on mobile (including revenue). Meeker, of venture capital firm Kleiner Perkins Caufield & Byers, every year reports on the Internet's global population and key trends. You can see the slides from yesterday's presentation of the report at the D10 conference here.

Mobile now accouts for 10% of Internet traffic, according to the report, up from 1% in December of 2009. "And with this growth comes cash," writes The Washington Post, "with mobile monetization 'growing rapidly'... And when it comes to getting the biggest bang for your advertising buck, the Web — particularly mobile — is where advertisers should turn." 

Of note, global shipments of Android phones have grown four times faster than iPhones over the past 13 quarters. And as much as we like to focus on smartphones (there are 953 million smartphone subscriptions), it's still a "feature phone" world, with 6.1 billion subscriptions worldwide.

Also interesting: 29% of U.S. adults own a tablet. Sales of Apple's iPad are growing at three times the pace of the Apple iPhone.

Again, check out the presentation slides here.



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