Marketron, Triton announce solution-provider deals

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Issue Date: 
Nov 29 2011 - 12:10pm

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Marketron today today announced it has "renewed and expanded" its relationship with media group Greater Media, which will now utilize Marketron's Mediascape tech platform for traffic and billing in its four largest markets. "We are excited to have Greater Media back on board,"Marketron logo commented Steven Minisini, CEO of Marketron. Marketron describes its Mediascape software as "an essential infrastructure, next generation traffic solution and suite of services on an integrated and open technology platform."

Also today, Triton Digital Triton Digital logoannounced its deal with media group NextMedia, which will use Triton's Flex CMS platform to manage its radio stations' websites. The Flex platform is designed to help stations monetize online brands collectively, and syndicate content, contests, and promotions across stations' sites. Individual stations can create and collect content locally, and selectively share that content with sister stations.

Greater Media owns 23 radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. NextMedia operates 33 radio stations in 8 markets. 

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