March Webcast Metrics: Pandora up 130%, CC 91% year-over-year

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Issue Date: 
May 1 2012 - 1:10pm

From Issue:

Triton Digital's March 2012 Webcast MetricsPandora and Clear Channel posted another month of audience growth, according to Triton Media's newly-released Webcast Metrics for March 2012.

Pandora's Domestic Mon-Sun 6a-12m daypart AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) surpassed 1.14 million, a growth of 8% (80,295) over February (though Triton notes that Pandora's February audience was around 4.5% smaller than it should be "due to a collection node failure"). Pandora's audience size is up 190% year-over-year and is nearly 7 times the size of #2-ranked Clear Channel.

Clear Channel grew its online audience 5% over February, reaching an AAS of 168,518. It's up 91% year-over-year. CBS Radio, in the #3 slot, dropped 4% from February and is down 44% year-over-year. Its AAS is now roughly 35% that of Clear Channel.

The largest percentage growth month-to-month came from EMF Corporate, with an increase of 12%. Slacker gained 3% over February (though its audience in February was "understated" due to "a collection system migration," according to Triton) and is up 31% year-over-year.

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through February 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

Most broadcasters in the domestic Top 20 ranker were flat or slightly down month-to-month (Cumulus down 3%, Radio One down 7%, Entercom up 1%, Cox down 2%, for example).

Interestingly, ESPN Radio's audience was down 3% month-to-month and down 8% from March 2011. Yet in early April, ESPN said ESPNRadio.com had its "best month" yet in March (RAIN coverage here).

The combined March 2012 AAS of all streamers in Triton's Top 20 ranker (1,600,062) is up 6% over February 2012 and 79% year-over-year.

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of February 2012’s ratings here.

Triton Digital's Domestic March 2012 rankings

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