Majority of young car-buyers want web connectivity, smartphone apps in their cars, reports WSJ

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Issue Date: 
Jan 25 2012 - 11:00am

From Issue:

In-car web radio"In the not-too-distant future, a car with a radio that receives only AM or FM will qualify as an antique." So writes the Wall Street Journal in a new column highlighting Internet radio's growing in-car appeal.

Already nearly 60% of car buyers age 19-31 think web connectivity is the most important aspect of a car's interior, according to a Deloitte LLP survey. And 72% want to use their smartphone apps in cars.

Twenty three automakers now have deals with Pandora, WSJ reports. Some manufacturers like Audi are even experimenting with connecting to web radio directly from the car dashboard -- no smartphone needed.

Car makers are also opening offices in Silicon Valley ("to get plugged in to the rapidly shifting online-services market"). Meanwhile, cellular providers "have struggled to expand their network data capacity fast enough to keep pace with demand."

You can find the Wall Street Journal's full article here.

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