Looking to steal some of WTOP's online "magic," CBS in D.C. hires away digital news director

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Issue Date: 
Jul 24 2012 - 12:00pm

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CBS Radio this month brought on Mike Gartell to manage the web properties for its five Washington, D.C. stations, including the six-month old all-news WNEW-FM.

That's significant because Gartell was hired away from Hubbard's WTOP/Washington, D.C., known not only as the nation's top-billing station, but for its exemplary online presence (among other accolades, it garnered this publication's RAIN Award for the Best Overall Digital Strategy last fall).

While WNEW-FM's on-air ratings aren't competitive with WTOP's, Washington City Paper columnist Will Sommer suggests CBS may be attacking via a different route: online. "It looks like WNEW and CBS know that there are more than one way to skin the nation's top-billing cat," he wrote. "Is WNEW trying to snag some of that WTOP Web magic?"

He hopes Gartell spends some time in his new job on WNEW's website, and says, "With too many promotional links in the top and not enough actual news, (WNEW-FM's site) lacks the melange of wire-service copy and original reporting that powered his last site."

Read more here. Also, we're one week away from the entry deadline for this year's RAIN Internet Radio Awards. Register here.

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