Local rock radio will survive if it knows "its job to do," Fred Jacobs tells Forbes

Posted by

Issue Date: 
Mar 18 2013 - 12:20pm

From Issue:

Forbes asked Jacobs Media president Fred Jacobs how FM rock radio will survive in the new digital world.

Jacbos pointed to "disruptive innovation" authority Clayton Christensen and his concept of knowing the "job to do:"

"The stations that have had the most success – and will likely thrive in the future – are the ones that have a strong grasp on what jobs consumers are hiring them to do." Jacobs said. "Proprietary personalities, a hometown POV, solving local advertiser needs, and serving their communities."

Forbes contributor Michele Catalano points to online-only services' lack of "the human connection" as an Achilles heel, one that broadcasters should focus on to compete. Jacobs agrees.

"We’ve seen research that points to key downsides with Pandora – listeners feel detached from their hometowns and often miss hearing personalities they love."

That said, successful FM stations embrace digital technology for the advantages it affords, "rather than seeing it as a foe," Jacobs says. He cites data showing as much as 15-20% of some FM rock stations' listening coming from online and digital.

Read more at Forbes.com here.



Ho appena non molto tempo fa si trova questo sito favoloso on-line, l'acquisto abbastanza quando mi sembrava di essere navigando in quelle discussioni unici, oltre ad articoli o post di blog successivamente istantaneamente quando ho raggiunto questo eccellente write-up ho sempre sicuramente apprezzato l'oggetto. A questo punto è sufficiente cliccare qui commercialista-milano.org/lo-studio-commerciale.html apprezzare completamente.

payday loans spring-valley

Extremely quite any really notable place designed to content posting. Somebody may perhaps quite possibly position. People square measure material takes into thought these varieties of totally different types of web-site. Lately please click at this time payday loans spring-valley congratulations meant for alright content add everybody forever.

Erwan Setiawan

Wow, its many selection. Thank its very interactive
Cara Jualan Online di facebook

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Sea Horizon Ecopolitan Executive Condo Tembusu Condo Vue 8

CNet explains that with the

CNet explains that with the UE Smart Radio, you're "reliant on Logitech to add support for new streaming-music services.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.