Leaving apps behind, next-gen smart TVs will simply connect to Pandora's new "big screen" site

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Issue Date: 
Jun 5 2013 - 12:35pm

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Today Pandora is available on more than 900 consumer electronics devices (besides computers, mobile phones, and tablets) like smart TVs, streaming media players, and home theater systems. To achieve this, the company has tasked an army of engineers to build the applications that run in each of these different environments.

Today Pandora revealed its new standards-based, HTML5 site for smart TVs, game consoles, and set-top boxes. CTO and EVP/Product Tom Conrad explained, "By using this platform, we can deliver a uniform experience across any standards-compliant TV, game console, or set top box and focus our efforts on end user benefits and innovation rather than platform specific details."

The site, tv.pandora.com, is optimized for a "10-foot experience," with navigation, controls, and display designed specifically for big screens. It's already running on the Xbox 360, will soon be available elsewhere as more vendors introduce standards-compliant (that is, which can handle HTML5) equipment.

Evolver.fm's Eliot Van Buskirk adds that an added benefit for Pandora might be that advertisers will pay more for ads with display elements that are pumped-up for the big screen. He also notes that people often have their best sound-reproducing equipment connected to the television.

Read more from Van Buskirk here. Pandora's Conrad blogged about tv.pandora.com here.

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