Labels, publishers hope Apple can be as powerful a force in radio as it's been in music

Posted by

Issue Date: 
Sep 11 2013 - 9:20am

From Issue:

Yesterday we extensively covered (here) Apple's iPhone event and the company's announcement that iTunes Radio will become available in the U.S. on September 18 (one week from today). While CEO Tim Cook and other presenters focused more on the new iPhones, the presentation (Apple has posted video here) did conclude with a performance by Elvis Costello, who closed with a "proto" version of his early-career classic "Radio, Radio" called "Radio Soul."

Warner Music Group EVP/Digital Strategy Stephen Bryan thinks the launch of iTunes Radio could be a real inflection point for radio's, and music's, future. He told The New York Times, "It’s a huge opportunity on a global basis to accelerate the transition of radio listeners and advertising dollars from terrestrial to digital."

Labels and publishers, writes The Times, are counting on Apple's "immense marketing power" to bring in more advertising money, and thus more royalty revenue, by becoming a leader in Internet radio in the U.S., and eventurally, around the world. (The service will launch in the U.S. only at first, but keep in mind that Apple operates iTunes Music Stores in 119 countries.)

Research firm eMarketer VP Clark Fredricksen doesn't think Apple can simply waltz in and knock Pandora off the throne in the U.S., however. "At this point Pandora is one of the leading recipients of mobile advertising revenue, and is one of the most popular apps, period, across devices," he told the paper. "It’s tough to see it getting killed."

Coverage from The New York Times is here.

Comments

مصرى

check cashing

I’m really impressed with your writing skills and also with the layout on your weblog. Anyway keep up the excellent quality writing. Now click here check cashing Best of luck.

excellent. one of the best

excellent. one of the best articles I have every read Ecopolitan Tembusu Tembusu Condo Vue 8 Sea Horizon Sea Horizon Executive Condo keep it up!

It was Radio Soul

Elvis actually sang an earlier version of the song that became Radio Radio. This earlier song, Radio Soul, is a much more positive take on the radio-listening experience.

I’m not aware of Elvis singing that song much in recent decades — in fact he stumbles early on, something that understandable given that he’s been singing the more familiar Radio Radio hundreds of times a year since 1977. So the fact that he trotted it out for the Apple iRadio launch is, at the very least, a friendly wink, if not an outright benediction.

great catch, Tim

"Radio Soul" it was -- thanks, Tim!

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.