Kelly planning local Net radio in other top markets

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Issue Date: 
Apr 24 2013 - 12:35pm

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Consultant Tom Kelly (Kelly Music Research) has launched an online radio service called iRadioPhilly, focused on the Philadelphia market and the music he says local broadcasters no longer play.

"In our core business - measuring listeners' reactions to music - we couldn't help but notice some holes in the marketplace," Kelly told the Philadelphia Daily News. "There's no '50s- and '60s-focused terrestrial [broadcast] radio station in Philadelphia, serving the music that was the genesis of '[American] Bandstand.' There's no indie-rock channel. No 24-hour classical station. No 24-hour jazz. Nor a station devoted to vocal standards - the Frank Sinatra, Diana Krall, Michael Buble breed of talents."

The twenty-channel service offers more than just what's missing in local radio (Kelly also has CHR, adult alternative, country, and classic rock channels). And it's hit the ground running with mobile and "set-top box" (Sonos, Roku) apps, a social media presence, even iRadioPhilly merchandise for sale.

And being local goes beyond the music, so iRadioPhilly streams feature the voices of former local on-air talent too (Michael Tearson, Mike Bowe, and Bob Craig). One of the service's twenty channels is Y-Not Radio, the webcast created in 2011 to keep alive the sound of the former Y100 alternative rock station (see more here).

There's also "St. Joseph's University basketball games - and local arts, from high school and community-concert broadcasts to streaming of the big evening shows at the Philadelphia Folk Festival," reports the Daily News.

Kelly says he believes there's a future online for radio that broadcasters think isn't viable on the air. Kelly Music Research has registered "iRadio" domain names for the top 50 markets in the country.

Read more in Philly.com here. "Hat-tip" to Tom Taylor Now for this story.

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