Katz 360, Marketron, Intertech execs on board for September 17 Summit

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Issue Date: 
Aug 13 2013 - 12:50pm

From Issue:

Katz360's Mort Greenberg, Marketron's Martin Kristiseter, and Intertech Media's Al Pervin will join us at RAIN Summit Orlando to discuss strategies for staffing an effective digital sales team.

The "Building a Top Digital Sales Team" panelists will teach you what to look for when hiring, the best practices for digital sales training, and how to furnish your staff with the best tools to optimize inventory.

RAIN Summit Orlando is September 17, and leads off The Radio Show produced by the NAB and RAB. We'll present fourth-annual RAIN Internet Radio Awards, and conclude with the RAIN Reader cocktail party.

Greenberg (top left photo) took the president's position at Katz360 (which is being rebranded as PROXi Digital) in October, to oversee the monetization of Katz 360’s affiliates and develop the company's "location ad" products (his previous position was as global head of ad sales for Nokia's Location & Commerce division). Greenberg led the transformation of NBC Universal's integrated broadcast and digital ad sales.

Joining Greenberg, Marketron's Martin Kristiseter was founder and president of mSnap, a leading mobile advertising solution provider and the largest broadcast-based mobile ad network. Since its acquisition by Marketron, Kristiseter (middle photo) has served as VP/mobile solutions. He's responsible for the product direction and sales of the Marketron Mobile solution, used by broadcasters like Saga Communications.

Intertech Media director of sales Al Pervin (bottom left) has been a TV anchor and radio talk show host, and was VP/GM of legendary Detroit alternative rock station 89X. Intertech provides web content management, website development, streaming, geo-targeted ad insertion, database marketing, mobile applications, and more to over 1,200 radio and television stations.

We'll soon announce more industry experts who'll speaker at RAIN Summit Orlando. The event will also feature a keynote presentation from Entercom Communications president/CEO David Field, and the presentation of the fourth-annual RAIN Internet Radio Awards. RAIN Summit Orlando is an Official Partner Event of The Radio Show produced by the NAB and RAB. See the latest here. Register for the Summit here.

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