Jelli debuts service to let listeners rate AM/FM ads

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Issue Date: 
May 3 2012 - 12:05pm

From Issue:

Jelli's new advertising rating serviceCrowdsourcing radio service Jelli today announced a new advertising platform for terrestrial radio stations. It allows listeners to rate AM/FM ads and provides the feedback to agencies and advertisers.

Jelli CEO Mike Dougherty says their aim is to make the radio spot "more engaging and interactive," and to combine "the reach of terrestrial radio with the engagement and measurement of the social web," as the company's press release states.

The new service is made up of two elements: Jelli Response and Jelli Insights. The former "enables a terrestrial radio ad spot, served from Jelli's platform, to receive the same real-time social feedback from the audience that a song receives on a Jelli broadcast." Jelli Insights provides the feedback from users -- organized by demographic and region -- to agencies and radio buyers. 

Jelli is best known for providing stations with a crowdsourced music service, in which online and mobile users vote to decide what song is next played over-the-air. 

"Pre-launch support from the largest agencies and their clients has exceeded our expectations," said Dougherty.

You can find Jelli's press release here.

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