Jacobs offers radio 30-day program to guide social media efforts around new station launches

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Issue Date: 
Feb 25 2013 - 12:00pm

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Jacobs Media is now offering broadcasters a 30-day social media program called Smart Launch, "to ensure that new station debuts go off seamlessly – socially."

The company recently blogged about the launch of country Nash FM in New York, and the station's "difficulty in corralling its social media accounts." Those difficulties inspired the new program.

Jacobs says it will also offer Smart Launch to broadcasters defending against a debut from another station in the market. The program will be spearheaded by Jacobs Media social media strategist Lori Lewis.


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