Jacobs Media opens annual tech and new media survey to all radio formats

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Issue Date: 
Nov 28 2011 - 11:15am

From Issue:

In late January, Jacobs Media will field their annual Techsurvey (this'll be the eighth), this year opening it up to stations of all formats.

Each year since 2005, Jacobs Media conducts a national web poll about media and technology that uses rock radio station databases, with the goal of giving stations (and the industry) a detailed hierarchy of the forms of new media and technology listeners use. For this first time in 2011, Jacobs is offering participation to stations across the U.S. from all formats.Jacobs Media Techsurvey 8

The survey will assess listeners' use of new media (e.g. YouTube, Hulu, Facebook, and Twitter), gadgets like smartphones and tablets, and station-related online activities like streaming, podcasts, and connecting on Facebook. Jacobs will also examine how listeners engage with services like Pandora and Groupon.

The results of this year’s survey will be presented at the WorldWide Radio Summit in Los Angeles, April 27-28. Jacobs Media is now accepting registrations from stations interested in participating here.


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