JacAPPS' Jacobs, Securenet execs share what they learned at RAIN Summit West

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Issue Date: 
Apr 16 2013 - 3:20pm

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We've covered a good portion of the content from the recent RAIN Summit West event (last Monday here and Wednesday here), and we'll continue to do so in the coming days. We were also happy to see coverage from some of our colleagues in the press (we rounded those up here).

We wanted to share with you some more of the perspective from Summit attendees and participants today. First, jacAPPS president Paul Jacobs, who was part of our "Dashboard Discussion," offers five "takeaways" on what he heard here.

First, Jacobs feels good about radio's efforts to evolve its content to digital (and "When we release the results of Techsurvey9 in two weeks, there will be even clearer evidence that this digital shift is taking place," he adds). Relatedly, he points out that a huge issue at the Summit (and the NAB, see Gordon Smith's speech, covered in brief here) is what role broadcast radio can play in the digital car dashboard.

Another Summit "takeaway" for Jacobs is that we're no longer in the "radio" business (if you think of "radio" as a device or platform). "Radio needs to shift our emphasis to a comprehensive sales approach that provides multi-platform, creative solutions for advertisers, because that’s where the dollars are going," he wrote. If the content is truly multi-platform and comprehensive, the sales effort needs to be too. Unfortunately, he felt the surge in creative thinking and entrepreneurship of new technologies and services, as we hunt for "the next big thing," is generating confusion, "the hazards of an innovative time," he suggests.

His final point (and one we've heard for years): the tech, the delivery, the bells and whistles are a sideshow. You will not win without great content.

Please also see Securenet's recap of RAIN Summit in RadioStreamingNews.com here. Securenet is an international radio streaming and hosting services provider, and company VPs Diego Baeza and Jarrod Mains attended the Summit.

Like Jacobs, they noted the emphasis put on in-dash access to digital audio content. Baeza came away confident that streaming's ad sales efforts were headed in the right direction. "Advertiser budgets are only increasing, so it's important to utilize your online stream as a revenue generating tool," he said.

For Mains, he mentioned "mobile" as a topic that kept coming up in discussions, and just how indispensible mobile phones are to consumers. He also added, "I found the 'International Trends in Online Audio' panel especially interesting as we do not hear what is going on overseas as much so it was great to see other countries are making strides in the digital landscape as well."

The next RAIN Summit event is RAIN Summit Europe, May 23 in Brussels, Belgium (which we announced here with followup yesterday here). See our confirmed speakers and register here.

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Sideshows are what the people want

"the tech, the delivery, the bells and whistles are a sideshow"

I disagree. These elements contribute significantly to bringing in listeners and keeping them around. Without them, you have a great product that no one pays attention to. Ignore these critical "sideshows" at your own peril.

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