iTunes Radio will broaden iAd offerings to audio and video, so Apple's staffing up

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Issue Date: 
Sep 5 2013 - 9:00am

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Apple is reportedly beefing up its sales force as it expands its iAd mobile advertising network and readies its iTunes Radio webcasting service.

AdAge reports (hat-tip to Tom Taylor, who covers the story today in Tom Taylor now here) Apple posted want ads on its job board for five iAd-related jobs, plus another 35 to LinkedIn in August alone. Apple's job openings include account coordinators, ad design managers, project managers, and engineers to create new rich media ads for iAd. The company is also hiring ad execs with creative experience to work with advertisers and agencies to create better ads.

AdAge's coverage links to an eMarketer report from June projecting iAd U.S. revenue growth from $213 million this year to $376 million in 2014 and $623 million in 2015.

Apple will hold a special media event on Tuesday, reportedly to unveil two new iPhone models. Observers believe the new mobile operating system, iOS 7, will go live a week or so later, and with it, Apple's heralded iTunes Radio Internet radio service.

Read more in AdAge here.

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