iTunes Radio more of a danger to smaller players than to Pandora, analysts suggest

Posted by

Issue Date: 
Sep 23 2013 - 12:20pm

From Issue:

Industry observers who spoke with Ad Week say don't look for iTunes Radio to decimate current leaders like Pandora and Spotify.

"Remember, even on (Apple's) own devices, Amazon Kindle books are the most read eBooks despite Apple's attempt to come in a change that business," said Forrester Research analyst James McQuivey. However, most of these experts think the competitive presence of Apple may be enough to squeeze out some smaller players.

"iTunes has a massive user base. Even if only 5 or 10 percent sign up, they are going to affect the on-demand radio stations that exist right now," said Mark Simpson, president of digital marketing firm Maxymiser. "I think we'll see a shrinkage in the number of players, while iTunes Radio grows into a significant player quite quickly."

Lauren Russo of media buyer Horizon Media sees Apple's entrance as a "win" for companies like hers. "Greater competition in the space will lead to better pricing and/or value" for ads, she said.

ABI Research predicts 294 million consumers will use Apple’s mobile iOS, updated last week with iTunes Radio "baked-in," by year’s end.

Read more in Ad Week here.

Comments

موقع مصرى

check cashing

Particularly very good website combined with absolutely, at this time there stuff generating. They're simply just a lot of these a very good assistance to help his dad. Right now check this check cashing Appreciate it a whole lot drastically for good location.

commercialista milano economico

Ho appena a questo punto sono stato anche in realtà molto felice, come ho saputo che sorprendente pagina web. Ho appena a questo punto è stato richiesto di carri armati in questo particolare fantastico parola di consiglio! Insieme con Will chiaramente apparso proteggere le persone sito world-wide-web per confermare commercialista milano economico Amore in questo particolare sito web.

excellent. one of the best

excellent. one of the best articles I have every read Ecopolitan Tembusu Tembusu Condo Vue 8 Sea Horizon Sea Horizon Executive Condo keep it up!

information you present on

information you present on this website is very informative and can be easily understood by the visitors and readers.
Obat Alami Batu Ginjal
Obat Penyakit Tukak Lambung
Obat Alami Jantung Bocor

Even if a trusted brand can

Even if a trusted brand can destroy the trust that you have bestowed in it that is why we have to be cautious on whatever brands that we are getting involved into. - Lindsay Rosenwald

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.