Internet increases lead over radio, print for U.S. fans' sports media consumption, says study

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Issue Date: 
Jun 18 2013 - 12:50pm

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The proportion of U.S. sports fans that follow games and teams on smartphones and tablets has grown from 21% to 35% since 2011. Twenty-three percent of them say they watch video via mobile devices. This growth is apparently coming at the expense of radio and print sports media consumption, according to a study released today. 

Sporting News Media has released the third edition of its annual survey of sports media consumption in the U.S., based on online surveys of one thousand U.S. adults.

The Internet, in fact, is easily the second-most popular way to consume sports content (behind television) -- "now considerably ahead of print" (to quote the Sporting News press release) which, along with radio, has declined in usage for sports in the last two years.

See Sporting News' infographic based on the study's findings here. The press release is here. (h/t to Tom Taylor Now, who also reports on this study today)


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