Infinite Dial study shows nearly half of CHR P1s are weekly Net radio listeners

Posted by

Issue Date: 
Apr 26 2013 - 11:05am

From Issue:

New details from The Infinite Dial 2013 show that CHR ("Top 40"), rock, urban, and public radio "P1" listeners are significantly more likely than fans of other formats to be engaged with new media, including online listening.

A station's or format's "P1" listeners are those that consume that particular programming above all others. It's typical for about one-third of a station's cumulative listeners to be P1s, and yet they might easily account for two-thirds (or more) of total listening.

Arbitron and Edison Research annually conduct "The Infinite Dial" to examine radio listeners' adoption and engagement of new media technology. They initially released the 2013 edition earlier this month (RAIN coverage here), and presented additional details at RAIN Summit West (here).

The researchers polled listeners of nine different radio formats, and found that just under half (47%) of CHR P1s are weekly online radio listeners (one-third have listened to Pandora in the past seven days). Whereas Net radio's weekly reach is about one-third of the population in general, about 40% of rock, urban, and public radio P1s are weekly online listeners.

More than seven in 10 CHR P1s own a smartphone, more than eight in ten have a social media profile (with almost half using social media several times a day). Additionally, public radio listeners are the most fervent podcast listeners (34% have listened in the last month), and about 40% of public radio and Adult Contemporary P1s own a tablet device.

Arbitron and Edison Research will release specific reports for each of the nine radio formats they studied next month. Read more in Arbitron's press release here.

Comments

commercialista milano low cost

Vorrei affermare a proposito di alcune persone. Vorrei affermare che con la mia piccola recensione breve. Al giorno d'oggi seguire questa commercialista milano low cost Un pezzo di scrittura vi fornirà e mi sconto le informazioni necessarie per l'incontro con loro ...

payday loans lemon-grove

Advisable that can assist you have fun here on your time frame for your personal precious time troubled that could great! Render treasured just simply within the entry grills. It’s all of very effortless follow-up payday loans lemon-grove Could potentially sometimes by using just simply decide to put writing a device unique.

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Sea Horizon Ecopolitan Executive Condo Tembusu Condo Vue 8

We are getting offered

We are getting offered plenty, as you can imagine.best forex trading system

I have read the article, and

I have read the article, and I want to say thanks to you for exceptional information. You have provided deep and easily understandable knowledge to us, 9A0-164, 9A0-152, 9A0-159, That's pretty powerful stuff. I like the way your logic follows, and how you're able to put it into words with such a powerful post! I am enthralled.

The lack of election news for

The lack of election news for most of the month.192.168.1.1

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.