IAB: Web ad revenue up 15% in Q1 to reach $8.4 billion, twice that of radio

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Issue Date: 
Jun 12 2012 - 11:35am

From Issue:

Web revenue growthInternet ad revenue in the first quarter this year grew 15% year-over-year, reaching $8.4 billion, according to the most recent IAB Internet Advertising Revenue Report. "Growth in the double-digits is a positive sign for digital-media companies, as they look to bring more offline ad dollars online," writes AdAge

Radio-Info compares that figure to the Radio Advertising Bureau's reported $3.8 billion revenue for radio (up 1%). "That means the Internet haul is more than twice the size of radio" (find more here).

That said, AdAge notes (here) "this year's first-quarter total marks slower growth than the industry experienced in the same quarter last year when revenue increased 24% from the $5.9 billion booked in the first quarter of 2010."

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