IAB REPORT: WEB RADIO AD REVENUE UP 21% OVER LAST YEAR

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Issue Date: 
Sep 19 2011 - 12:00pm

From Issue:

Web radio ad revenue

A report from the Interactive Advertising Bureau (IAB) states that online radio advertising in Q1 of 2011 was up 21% from Q1 2010. The report also shows that Internet radio users are more likely to act on advertising, with 18% visiting an advertisers' website (compared to 11% of overall Internet users).

The report cites data from Arbitron, Edison Research, the Radio Advertising Bureau and TargetSpot. You can find more coverage here.

 

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