IAB forms council of major audio brands and services to boost online audio ad market

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Issue Date: 
Apr 18 2013 - 1:05pm

From Issue:

Last.fm, Spotify, the UK's Absolute Radio, and YouTube are among the charter services joining the IAB's new Audio Council to find ways to increase value for audio ads.

The council will include consumer brands but also audio creative specialists, market researchers, and advertising experts.

"The newly formed council will explore how to further educate brands of the benefits and value of digital audio advertising along with helping audio firms develop their business models," reports TheDrum.com here.

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IAB forms council of major audio brands and services to boost

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