High speed in-car connectivity could be a threat, but also an opportunity, for radio

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Issue Date: 
Feb 28 2013 - 11:45am

From Issue:

This week we reported GM will equip several 2014 automobiles with 4G mobile connectivity, enabling data speeds of up to ten times that of 3G connections (see RAIN here). American Public Media's "Marketplace Tech" covered it too, and focused on the implications for traditional AM/FM radio. Its headline: "GM's Internet cars: The end of FM radio?"

Show host David Brancaccio spoke with CNet executive editor Molly Wood, wondering if the new tech would be a "big opportunity, or a big pain-in-the-neck, for regular FM and AM radio stations that also cherish the in-car audience."

"Once this becomes readily available and the price for it is built into the price of the car," Wood said, "I think radio's got a pretty big problem."

Her prediction did come with some caveats. The first is cost. 4G is currently pretty pricey. Next, 4G coverage can still be spotty.

As Brancaccio suggested, however, there's also opportunity here for terrestrial radio. "Some existing radio stations are very strong brands, and if they get ahead of this... it might mean new listeners, not just in their traditional listening area, but across the country," he said.

Wood concurred: "And that is definitely the opportunity. If the content is there, and people want it, I think that's absolutely a huge opportunity. And I do think that there will always be a place for local."

Listen to the full inteview from APM's Marketplace Tech here.

Comments

While driving a car we must

While driving a car we must be aware of safety. Music is a form of enjoyment and relax to our mind. While driving alone we like to listen songs. Most of the people listen songs in high volume so that they cant even if hear the car horns next to them. It creates a accident for them which is a great loss of life. Driving must be such a speed so that it can be controllable and can be life safety also. Few days before some of the teenagers were driving the car and they stucked their car to my Audi car. For which I have given it to the Audi Repair in Happy Valley OR
as it is the best repair centre it repaired my car in time and less cost also.

high speed cars and safety

These high-speed cars have a real issues of safety when it's not taken a good care by the owners. Though there is a time to spend in for better out come from vehicle. But one need to see what is the current state and how to fulfill the safety issues and solve in a different way. The safety of vehicle owner is a must at time of any accidental hazard.

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