Here are the details: The RAIN Summit West agenda

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Issue Date: 
Apr 4 2012 - 11:10am

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RAIN Summit West 2012We've published the day's full agenda for this year's RAIN Summit West (April 15th in Las Vegas). You can see exactly how we've laid out the day here.

We'll get underway at 9:30 with a panel discussion called "How Many, How Much?," in with the IAB VP of member services Michael Theodore leads an exchange on one of the industry's hottest topics these days, the competing theories and plans for  online audience measurement. Theodore (who's one of the most dynamic and skilled panel moderators we've seen) returns to RAIN Summit to speak with Triton Digital's Rob Favre, Larry Rosin of Edison Research, Doug Sterne from Pandora, and Paul Karsiniski of Arbitron. (Please scroll down for a run-down of the day's other panels.)

David CarsonNext up will be a unique "legal issues" one-on-one, as radio legal expert David Oxenford interviews David Carson (pictured) who's General Counsel of the U.S. Copyright Office. Given the well-publicized music royalty hurdles facing webcasters (and pending CRB determinations for webcasters and satellite radio), plus SiriusXM's lawsuit against SoundExchange (see today's follow-up story), these gentlemen will have a lot of ground to cover.

The first of two research presentations is slated for 10:30. TargetSpot CEO Eyal Goldwerger will brief attendees on Internet radio listening trends. Later, Phillip Beswick of The Media Audit will present "Fast Facts on Internet Radio."

Yesterday (here) we introduced a new RAIN Summit feature, the POV. We'll have three POVs, brief presentations from digital media thought leaders on "Redefining Radio." First up will be Triton Media Group President/CEO Neal Schore at 11:20.

Three RAIN Summit sponsors will make "Pecha Kucha" presentations (if you're not familiar, learn about them here). We'll hear from Radioate Media GM Dave Van Dyke, BRSMedia founder/CEO George Bundy, with StreamOn! CTO Andrew Snook going first.

The centerpiece of the Summit, the keynote address, happens at 11:45. This year we're extremely pleased to welcome ESPN Senior Vice President of Production and Business Divisions Traug Keller (pictured right). Under Keller's leadership, has become the most listened to live stream in network broadcast, reaching more than 3 million listeners a month. Our second keynote takes place later: RAIN Publisher Kurt Hanson's annual "State of the Industry" address.

We'll wrap up by 5:45, and get straight to another of our annual highlights, the RAIN Reader Cocktail Party.

The day's other panel discussions include:

  • 10:45 "Charting Digital Audio Ad Dollars": Strategies and trends for ad-supported Internet radio.
  • 1:00 "Innovating the News/Talk Format Online": A focus on "non-music programming" Internet radio.
  • 1:50 "The Connected Dashboard": A discussion of in-car Internet radio.
  • 2:35 "The Streaming Music Landscape": The various and creative ways music programming is presented online. 
  • 3:30 "It's Who You Know": Social media and marketing for Internet radio.
  • 5:10 "Personalizable Radio": Programming to listeners who have some control.

You can see the full agenda, a complete list of our speakers, moderators, and panelists, learn about those organizations that sponsor the Summit, and in-depth descriptions of each panel and presentation, on the RAIN Summit West page here.

We hope you're planning to join us for what's shaping up to be the finest RAIN Summit event yet.


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