GroupM Next execs to present study on Net radio listenership at RAIN Summit Orlando 9/17

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Issue Date: 
Jul 8 2013 - 12:45pm

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Research firm GroupM Next says its latest data shows Internet radio listeners are younger, more affluent, listen in more places, and are more open and responsive to ads (on online radio) than those who listen mainly to AM/FM. Two GroupM Next executives will present this data at RAIN Summit Orlando on September 17.

We reported on the new GroupM Next whitepaper called "The Internet Radio Marketplace: Who Listens, Where, and Why You Should Care" last month in RAIN here.

Jesse Wolfersberger (right), who is Director, Consumer Insights will be joined by insights team manager Steve Sherfy (left) at RAIN Summit Orlando. They plan to address the future of streaming radio, consumer behavior, and implications for brands from the advertising agency perspective, and include recommendations on ways that streaming content providers can optimize the opportunity for advertisers.

RAIN Summit Orlando is this year's RAIN Summits fall event, and an official partner event to The Radio Show produced by the NAB and RAB. RAIN Summit Orlando begins at noon on Tuesday September 17 at the Rosen Shingle Creek Resort. Entercom Communications president and CEO David Field will make a keynote presentation.


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It's a strength broadcasters often tout -- the sense of community local radio can create.
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