Group heads plan to focus on radio's mobile experience in 2012

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Issue Date: 
Jan 4 2012 - 11:00am

From Issue:

Radio predictions for 2012Inside Radio today highlights digital radio trends to watch for in 2012, including the improvement of radio streams, the desire for a universal streaming radio platform and the transition from Flash to HTML5.

"Stations need to think of how their websites are built beyond the desktop browser," said Hubbard Radio VP of digital media Mark Preston. That especially includes iPads, which don't support Flash. Instead, Preston recommends adopting HTML5 (for more on HTML5 and Flash, find more RAIN coverage here).

Meanwhile, other digital radio executives tell Inside Radio that the industry "needs to collectively embrace a universal app where consumers can access all broadcast radio streams, not just those owned by one company." A similar platform, Radioplayer, exists in the UK (RAIN coverage here).

Finally, radio execs also spoke to the need to improve the streaming listening experience. "For Clear Channel and others," writes Inside Radio, "that includes limiting the number of in-stream commercials to better align the online experience with audience expectations."

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