Grooveshark's new survival ploy: licensed online radio, programmed by listeners

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Issue Date: 
Apr 22 2013 - 1:10pm

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Embattled online music service Grooveshark today unveiled a new service it simply calls "Broadcast": converting playlists into user-generated online radio.

Grooveshark is currently being sued by all four major record companies for copyright infringement, and its mobile apps were banned from both the Apple and Google Play stores. Yet, Grooveshark still attracts 3 million monthly users, and adds another 200,000 new users each month, according to coverage in Mashable.

The new Broadcast feature "lets users transform a playlist into a live broadcast with the click of a button," Mashable writes. "The DJ can select songs, record 30-second audio interludes and see real-time listening stats; listeners can engage with one another and offer feedback and song suggestions to the DJ through a live chat feature on the side." This is very reminiscent of licensed services from companies like Live365 and Radionomy. Grooveshark says it is negotiating licenses for the service with record labels.

Read Mashable's coverage here.


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