Former AOL sites acquired by Townsquare created by exec Wilson while at AOL

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Jun 3 2013 - 11:40am

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Broadcaster Townsquare Media has acquired AOL Music online properties The Boot (country music), The BoomBox (Hip Hop and R&B), and NoiseCreep (metal). They've also picked up a comic book-related site, ComicsAlliance.

These properties, according to a Townsquare press release, will be added to the company's portfolio of music and entertainment websites, which includes sites like Loudwire, Taste of Country, PopCrush, ScreenCrush, and Okayplayer. Townsquare has also hired some of the AOL Music staffers from these sites.

Peter Kafka at AllThingsDigital writes, "This is a full-circle move, since Townsquare Media's executive vice president Bill Wilson created all four sites when he used to run AOL's content business, back in 2008 and 2009. Wilson says comScore pegs the four sites' total audience at 3.5 million U.S. uniques; The Boot is the biggest, with 1.4 million."

Wilson came to Townsquare in 2010, along with several former AOL staffers. He led Townsquare's acquisition of MOG's music blog ad network (see RAIN here).

Just over a month ago (see RAIN here), AOL Music was shut down by the corporate parent, and AOL has been selling off content assets it considers "non-core."

Kafka noted, "Uncertain for now is the future of (AOL Music properties) Winamp, the once-famous media player AOL acquired when it bought Spinner and Nullsoft for $400 million in 1999, as well as music site itself."

"Adding these premium brands to Townsquare Media’s comprehensive offering propels our scale beyond today’s 52 million U.S. monthly unique visitors," Townsquare Media Group Chairman and CEO Steven Price said in the press release.

Townsquare owns and operates more than 240 radio stations, and runs over 250 associated websites. Read more in All Things Digital here.


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