Ford Sync helped bring Net radio to cars, but consumer response still "tepid" to system in general

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Issue Date: 
Nov 9 2012 - 1:35pm

From Issue:

Ford and Microsoft are celebrating 5 years of the Ford Sync in-car connectivity platform, and its installation on 5 million vehicles. SYNC was first announced on Jan. 7, 2007 at the International CES. It was one of the very first of this technology that's now offered by nearly every car manufacturer.

But as the Verge writes, "A tepid response from drivers could be why it's taken Ford five years to install Sync in five million vehicles, but the fact that the system doesn't come as a standard option in the manufacturer's full range — Ford claims that Sync is installed of 70% of its cars 'in general' — no doubt contributed to that sluggish growth."

Ford Sync enables in-car connectivity to content sources like iHeartRadio, TuneIn, Pandora, and Stitcher (among very many others).

Read the press release here, and the Verge here.

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