Forbes writer thinks an Apple streaming play would hit Pandora in the ad revenue

Posted by

Issue Date: 
Feb 25 2013 - 12:00pm

From Issue:

Apple will hold its annual shareholder meeting on Wednesday, and naturally many are eager to hear the company's plans for a streaming music service. A Forbes writer predicts an Apple entry into streaming music wouldn't hurt SiriusXM, but it would likely take a toll on Pandora.

"The main issue for Pandora is going to be with advertisers," writes Richard Saintvilus. "This is where Apple will bring the most damage."

Apple would give Pandora competition for ad dollars it really doesn't have, and thus give advertisers leverage, which would drive ad rates down. Apple, with so many other revenue streams, could afford a music streaming service as a loss leader. Pandora, obviously, could not.

"This, then, puts Pandora in a position to sacrifice margin for revenue."

Saintvilus' bet is that Pandora gets acquired, by Facebook or Google. Read more in Forbes here.


check cashing

Good making! Thanks a superb pot of planned for creating such associate informative diary posts as if you obtain regarding all of those. Likewise bless you may from the plans. At now follow here check cashing It’s positively well that typically examine. Regards to be used on it slow amount.

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Ecopolitan Executive Condo Sea Horizon Tembusu Condo Vue 8

Everyone was waiting for that

Everyone was waiting for that big announcement and plan of Apple. The competition had gone very far. - Charles Brennan

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.