Forbes sees emotion- and activity-based playlist service Stereomood as Pandora with feelings

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Issue Date: 
Dec 2 2011 - 11:00am

From Issue:

When it comes to passion and emotion, do we just leave it to the Italians?

StereomoodThis week Forbes covers Stereomood, an online radio service based in Rome. As opposed to clinical musical genres, Stereomood is designed to create a listening experience based on your state of emotion. Forbes contributor Daniel Papalia (see?) writes, "Where Pandora is omniscient and calculating, working to crack songs like codes or pretty algorithms, Stereomood is malleable and sensual."

Stereomood (which we covered in February, here) uses song links from blogs and creates playlists based on mood or activity. The user picks a suitable tag on the website, based on what they're doing or how they're feeling. Since it's based on music blogs, unsurprisingly, "playlists skew towards the indie and under the radar. Major label acts are represented, but sparingly," Papalia writes. 

"By carnally and spiritually (Mama mia!) arranging songs, the site erodes all prior notions of genre, desegregating and humanizing music," he continues. "Tracks from different eras and opposite hemispheres peacefully mingle, united by feeling and human activity – the purest and simplest of measures."

Read more on Stereomood in Forbes here.

 

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