Follow up: UK streaming numbers misquoted in recent Pandora article

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Issue Date: 
Mar 29 2012 - 11:55am

From Issue:

It seems as if Pandora founder Tim Westergren got some of his numbers confused when when comparing his company's streaming numbers to those of the entire UK (as reported in RAIN this week here).

The Pandora founder was suggesting that prohibitively high royalty rates would continue to keep his company from entering the UK market, in turn depriving both that country's consumers and copyright owners and performers of a healthy Internet radio sector. Westergren told PaidContent that his service, in a single day, basically matched the number of hours all Net radio services in the UK streamed in the entire fourth quarter of last year.

"The total number of hours spent listening to internet radio in the U.K. in the fourth quarter of 2011 was 35 million," said Westergren. "By contrast, Pandora alone streamed 975 million hours in the U.S. in just the most recent month."

Oops. RAJAR (the official body for measuring radio audiences in the UK) CEO Jerry Hill later told the newssource, "The actual number was 35 million hours per week , not 35 million hours for the quarter as Pandora had quoted you."

What's more, Westergren's comparison doesn't take into account the obvious population disparity between the two countries, the differences in methodology between RAJAR metrics and his own company's, and fundamental differences in the radio industry as a whole in the UK.

Perhaps still a valid point Westergren makes, but we wanted to correct the math error, as PaidContent has.


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Spotify radio is unlike other

Spotify radio is unlike other Internet radio services as it allows users to go forward and backward in a playlist at will.

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