Farber announces RAB initiative to examine radio streaming

Posted by

Issue Date: 
Sep 20 2013 - 9:10am

From Issue:

Radio Advertising Bureau CEO Erica Farber revealed in her address at The Radio Show yesterday her organization has created a "Streaming Initiative Committee" and is "taking a deep dive look into all aspects of streaming — definitions, delivery, metrics, etc." She promised more would be revealed in the coming weeks.

Farber assessed broadcast radio's new tech track record by saying "Unlike some other media, radio has taken an aggressive stand and taken advantage of technology to deliver content."

Of course, many industry observers would say exactly the opposite. Truly, how aggressive can the industry be if the RAB is announcing a fact-finding initiative on streaming technology in the year 2013?

Nonetheless, Farber suggested the ad community is on board, saying, "Advertisers recognize the importance of delivering their ad messages across all of radio’s platforms including radio’s fastest growing segment -— digital."

RadioWorld.com has the transcript of Farber's address here.


موقع مصرى

Payday Loans

Quite alright webpage in conjunction with without doubt, certainly, there content writing. They can be basically these sorts of a good facilitate that will our grandkids. As of late go here Payday Loans Thank you so much a huge amount of appreciably in the long term job.

commercialista milano low cost

Il sito vivendo competenze notevoli pubblicazione che, purtroppo, offrono ai clienti formidabili con la tua pagina web è generalmente informata quindi sono sempre stato sempre innumerevoli suggerimenti pensati per impegnarsi in una voce diversa correlate a blog personali. In questi giorni spingono commercialista milano low cost Grazie mille considerevolmente.

excellent. one of the best

excellent. one of the best articles I have every read Ecopolitan Tembusu Tembusu Condo Vue 8 Sea Horizon Sea Horizon Executive Condo keep it up!

That is a good action the RAB

That is a good action the RAB had done, nowadays it is better to screen and examine all the radio streaming before broadcasting on air to ensure that it sounds good and not unjust for the listeners.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.