Expert "Online Strategies for Local Broadcasters" to address Saga, concert streaming, and more

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Issue Date: 
Aug 31 2012 - 12:05pm

From Issue:

Editor's note: RAIN will return Tuesday, September 4. Have a great long weekend!

We have to credit Seneca County Radio president & CEO Keith Hodkinson (whose webcast was a finalist in the 2011 RAIN Internet Radio Awards for "Best Overall Strategy") with the idea of a Summit panel that addresses the unique streaming and Internet challenges of the local broadcaster. While we let Keith's words gel in our heads, news broke that broadcaster Saga Communications had not only decided to shut down some of its local streams, but later announced its plans to abandon ad-insertion efforts.

Undoubtedly, the local station or group faces issues that national broadcasters and online-only webcasters don't. There are simply different financial realities for streaming content that's geared mostly to a local audience, and most local operators are still wrestling with how best to serve their markets online. 

So, we're happy to announce that new media vet and head of CBS Radio Dallas Dan Halyburton will moderate the "Online Strategies for Local Broadcasters" panel at RAIN Summit Dallas, coming up Tuesday September 18th, just before the RAB NAB Radio Show. He and Emmis Digital VP Angie May Cook are two broadcasters making streaming work on the local level -- along with support from professionals like Triton Digital's VP/Director of Sales NA, Streaming Division Stephanie Donovan (top right), TargetSpot VP/Publisher Development Elizabeth Pardieu, and Radiate Media GM/Affiliate Relations Dave Van Dyke (lower right). They'll all join (previously announced) Susie Hedrick of Marketron and Barry Leffler of for an insightful discussion for the local broadcaster.

It's knowDigital Senior Research Analyst Kelly Ellis who'll present the update on her company's "Successful Streaming Audio Brands" research, shortly before the keynote address (more here) from Clear Channel Media and Entertainment President of National Sales, Marketing & Partnerships Tim Castelli (left). Our afternoon's program also features RAIN publisher Kurt Hanson's "State of the Industry" address, and the presentation of the third-annual RAIN Internet Radio Awards (we invite you to take a look and listen to the finalists, here).

You can see the full RAIN Summit Dallas agenda, with a complete rundown of panel topics and speakers, and registration information, here.

(We'd also like to remind you about our inaugural RAIN Summit Europe, coming up October 5th in Berlin. You can find more details on that, and links to register, here.)



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