ESPN releases key findings of multi-platform audience measurement with comScore and Arbitron

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Issue Date: 
Jun 13 2013 - 12:55pm

From Issue:

ESPN has just wrapped up a month-long audience measurement initiative as a "proof-of-concept" for a multi-platform measurement solution of audio/video/display media consumption from comScore and Arbitron.

The measurement initiative, Project Blueprint, polled data from radio, television, PCs, smartphones, and tablets. Launched last September (we reported on it here), the study ran in February.

ESPN has released some key findings now. Read more in TVNewsCheck here.

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