ESPN Digital Audio launch partner for new Abacast cloud-based ad-insertion

Posted by

Issue Date: 
Feb 22 2013 - 11:55am

From Issue:

ESPN Digital Audio is launching Abascast-powered "cloud-based ad-insertion," to target listeners of national broadcasts by device, location, age, and gender in real time.

An article in AdWeek reads, "Essentially, this means that during large radio broadcast events like last month's BCS Championship game, during which ESPN Radio hosted nearly 110,000 mobile audio streams, ESPN will be able to serve individual ads to each one of those listeners during live breaks."

The cloud-based ad-insertion can send different in-stream audio ads to different groups of listeners, like "all smartphone listeners," "all listeners in the top 20 DMAs that are on iPhones," "all male listeners in the 25-34 age range in a group of zip codes," "all listeners listening on the TuneIn player," and more.

ESPN Digital Audio senior manager Blair Cullen told Adweek: "It didn't make sense that we were targeting women with a lot of the ads that were running. Now, hundreds of thousands of people are going to get different ad breaks. You could be in the same car as your friend wearing different headsets, and you'll still be served a different ad than that person."

Last November (in RAIN here) Abacast announced it had been granted a "patent allowance" for "ad and song insertion." Earlier this month (in RAIN here) the company unveiled its "live stream song-skipping" technology.

Read more from AdWeek here. Abacast's press release is here.


Payday Loans Chula-vista

It's usually a wonderful terribly wonderful distinguish. Everyone choices. Thus I’m terribly happy acquire this sort of honest net page. At this time push the subsequent Payday Loans Chula-vista Plus specifically like well pursue it kind of honest net page bless you really 100%. Several thanks honestly entirely.

Good to know, ESPN is going

Good to know, ESPN is going to launch Abacast powered cloud based ad insertion service. This feature will enable its users to get all their telecasts from any part of the world. Thanks for sharing this news. Hope it will start very soon.

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Ecopolitan Executive Condo Sea Horizon Tembusu Condo Vue 8

The NAB reached a streaming

The NAB reached a streaming royalty deal with SoundExchange.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.