eMarketer: Streaming music to get a "full test" in coming year

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Issue Date: 
Jan 4 2012 - 11:00am

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eMarketer predicts 2012 will be a test for streaming musicJennifer Lane reports today in Audio4Cast that eMarketer's recent webinar predicting key digital trends of 2012 highlights streaming music. It will be the year "cloud-based streaming gets a full test," says eMarketer.

"Rapid adoption of smartphones, tablets and other connected devices has shifted consumer expectations. Now, consumers expect consumption to be seamless across all of their connected platforms. This creates both a challenge and an opportunity for content providers and advertisers as they move to meet those expectations," writes Lane.

You can find her coverage here and listen to eMarketer's webinar here.



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