eMarketer: Multitasking consumers offer opportunities and challenges to advertisers

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Issue Date: 
Mar 23 2012 - 11:55am

From Issue:

Multitasking media consumptionWith so many devices and so much content, consumers often multitask and abosrb multiple forms of media at the same time. "For marketers, the downside of multitasking is self-evident: a distracted audience," writes eMarketer.

But there are plenty of opportunities as well. "A brand that’s prepared to meet the consumer on multiple platforms -- with useful things to say in each venue -- can engage its audience more deeply than ever."

You can find more from eMarketer here.


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