Edison Research partners with Triton Digital for The Infinite Dial 2014

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Issue Date: 
Dec 3 2013 - 12:40pm

From Issue:

Edison Research and Triton Digital today announced a partnership to produce The Infinite Dial 2014, the 16th year of that influential study. The report’s findings will be presented at RAIN Summit West on April 6 in Las Vegas, as they have been in previous years. (See RAIN’s coverage of The Infinite Dial here.)

The Infinite Dial is a widely-cited study of digital media usage. In past years the report has touched on how consumers use AM/FM, online radio, smartphones, and tablets. The 2014 study promises new information about mobile consumption, and iTunes Radio. According to the press release, “The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption.” 

The Infinite Dial report has been produced 21 times over 16 years. One of its most valuable aspects is the trended data on media usage. Previous studies have been produced in partnership with Arbitron, which was acquired earlier this year by Nielsen, and rebranded as Nielsen Audio. The Triton relationship replaces the Arbitron partnership.

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Shame on Arbitron and Traditional Radio

For over 15 years, the Infinite Dial has been the white paper on the state of radio. As that research revealed an increasing amount of splintering away from AM/FM radio to other audio choices such as satellite and later internet radio and validated some drastic change in time spent, broadcast operators don't want it to be used. Now the pressure applied on Arbitron by these companies is clearly too much and they are out....for now. Nielsen will likely not maintain credibility with this approach but will it be too late? Is Triton on the verge of becoming the most accurate 3rd party research company?? Hmmm

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