Echo Nest launches new tool to connect users to radio stations, and each other, based on their musical interests

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Issue Date: 
Jul 17 2012 - 12:00pm

From Issue:

The Echo NestThe Echo Nest is looking to give webcasters and developers more tools that analyze the social (and perhaps even the political) aspects of music.

The company has just announced the launch of Taste Profile Similarity, a tool which gives services (like iHeartRadio and Spotify's radio service, both of which use The Echo Nest) the ability to connect different users based on similar music interests. It can also be used, points out The Echo Nest, to automatically suggest specific streaming radio stations to users based on their taste in music.

"Taste Profiles help us understand which music a listener likes or doesn’t like with precision, so we can make personalized playlists more relevant across a variety of services," The Echo Nest writes at its blog.

To showcase the new tool, the company has launched a web capp called "What's your stereotype?" You can punch in your favorite artists and the site will place you in a musical stereotype category. Try it out here and read more here.

The Echo Nest has also used its Taste Profiles to discover what musical interests say about about users' politics. For example, The Echo Nest found that Republicans appear to have less diverse taste in music than Democrats, that Kenny Chesney fans are most likely to be Republican and that Rihanna fans most likely to be Democrat.

You can read much more in the company's blog post here.

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