The Echo Nest launches new ad-targeting product

Posted by

Issue Date: 
Nov 22 2013 - 8:25am

From Issue:

In a dramatic extension of its core data intelligence business, The Echo Nest has announced a music advertising product that gives ad networks, and music services, audience segmenting possibilities. The solution is called Music Audience Understanding. Keying off The Echo Nest's music context technology, the new platform uses sophisticated music preference knowledge to predict "high-value demographic and psychographic advertising segments," according to the press release.

The product launch is paired with a partnership announcement: TargetSpot, the largest digital audio ad network, will use the technology to more precisely match ads to user type, and gain insights about how an advertiser's target audience consumes music.

This interesting technology angle counters Pandora's recently-deployed audience segmentation, which is based on user registration details refined by music choices. The Echo Nest is a data-crunching enterprise at heart, providing a multi-faceted music recommendation brain to hundreds of listening platforms, with an API (Application Programming Interface) that enables unique product development.

The company's leadership in the field has given it outsize influence on how music services sound to millions of users. The new Music Audience Understanding product seeks to influence how advertisers address those users, and the user experience of hearing ads that potentially are more relevant and interesting to them.

From a high-altitude view of the listening landscape that includes AM/FM, these emerging audience segmentation and targeting solutions, paired with reporting of actionable results, seek to give Internet radio ventures a key competitive advantage over broadcast.


commercialista milano low cost

Grazie per quanto riguarda questo tipo di fantastico presentare, nonché la valutazione; il mio compagno e mi piace, in cui il layout assolutamente incredibile. E 'infatti modificato il layout sorta. Oggi basta cliccare qui commercialista milano low cost Grazie e anche tutto il meglio.

Great details, beneficial and also outstanding layout, since discuss good stuff together with guidelines and also principles, a lot of fantastic details and also ideas, equally that I would like thus, today just click here Many thanks quite definitely.

Yo man that’s really cool I

Yo man that’s really cool I like your blog theme is it a custom made or a downloaded one? If you made a download then do let me know about it. Thanks?

Pandora has earned a lot this

Pandora has earned a lot this past few years. They managed to keep on top because of their songs and their hits. - Feed the Children

Thanks for sharing. I love

Thanks for sharing. I love this post so much. There are so many valuable information in your post. 

Profit Funnel System

Profit Funnel System ReviewThe Traffic Hack System 2.0 ReviewMobi Video Leads Review
Mobi Video Leads

keywords jeet

Membership Intro Pro is without doubt, the most comprehensive blueprint to profit from setting up your very own members area on the market today at any price.
Social Media Optimizer|
JV Toolkit
SocialSPY is loaded with an application called “FriendSPY” which is our bread & butter app
Keywords Jeet|
Mobi Video Leads|
Membership Intro Pro|
My FREE Traffic Secrets is a collection of secrets that will allow your subscribers to get unlimited free traffic from multiple sources|
My FREE Traffic Secrets|
Cash Funnels Machine|
Media buy Academy|
Social Viral Wizard|
Big Content Search 4|
Article Wings|
Fitness Gear Shopper Portal|
Profit Funnel System|
Ultimate Profit System|
FB Clicks Massacre|

Thank you for your always

Thank you for your always convey the information in this web. And it makes me motivated to provide the best also in my web.
Obat Sesak pada Dada
Obat Sumilangeun
Obat Alami Penyakit Kuning
Obat Lambung Bocor
Obat Benjolan di Belakang Telinga

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.