Diller tells local media: "Get granular"

Posted by

Issue Date: 
Apr 18 2013 - 1:05pm

From Issue:

Barry Diller has advice for local newspapers (from which local radio might draw some wisdom): get local to the granular level.

"All of you have more audience now than you ever did," Diller told attendees of the Newspaper Association of America's mediaXchange on Tuesday, where he was interviewed by The Washington Post CEO Katharine Weymouth. But the time is now to "get more granular than... (you) ever have done before." He told attendees of his surprise that more local media don't use their unique "ability to be so granular and local that you are every possible grain to anyone who lives in a defined community."

Diller is chairman and senior executive of InterActiveCorp., and his backing of the Aereo local television streaming service has him in the news lately.

He told the conference that "sleepy" companies acting like "recovering alcoholics" in the face of declining ad sales will face extinction as "irrelevant media." Those that spend on innovation will survive.

Read more from NetNewsCheck.com here.

Comments

commercialista milano costo

Incredibile la creazione di contenuti! Molte grazie preparati per quanto riguarda la decorazione del servizio o prodotto utilizzando il facile da capire, oltre chiaro a vedere la struttura informazioni. È ora possibile follow-up commercialista milano costo Insieme a causa di ottenere la conoscenza eccezionale.

Payday Loans Spring-Valley

Using cheers noticeably to acquire enjoying this organic beauty putting up when camping. We've been appreciating these people drastically! Longing for an extra fantastic putting up. Right now remember to click this Payday Loans Spring-Valley Take care! For a content composer! The top!

his surprise that more local media

attendees of his surprise that more local media don't use their unique "ability to be so granular and local that you are every possible grain to anyone who lives in a defined community.pakar seo marketing indonesia

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Sea Horizon Ecopolitan Executive Condo Tembusu Condo Vue 8

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.