Digital will surpass radio during holidays for advertisers, says Strata survey

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Issue Date: 
Nov 22 2011 - 11:10am

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Online advertising continues to growA new "flash survey" from Strata Systems predicts that Internet/digital will rank #2 this holiday season among for holiday-oriented advertisers. That displaces spot radio, which falls to #3. The top spot is claimed by spot broadcast and cable TV.

"That said," reports Media Daily News (here), "most respondents indicated the media planning process isn’t as much as an either/or option as it used to be, and that more of their clients are merging analogue and digital media into integrated holiday campaign strategies."

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