Deezer champions "human touch" music programming over algorithms at TheNextWeb conference

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Issue Date: 
May 3 2013 - 11:50am

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Deezer executive Fabrizio Gentile spoke at The Next Web conference in Amsterdam of the importance of human curation for programming music streams.

He revealed that about 50 of Deezer's 200 employees are "editorial managers" who carefully craft the listening experiences the service offers.

Gentile, managing director for the French-based online music service (which is not available to U.S. users), said, "Whenever you go on Deezer... everything that you see has been chosen by someone. In most countries where we are, or where we have offices at least, there’s someone listening to 40-45 hours of music a week and suggesting that to users."

It's this "human touch" which Gentile claims sets Deezer apart from other services' algorithm-based music programming and recommendations.

Read more (and watch video) from here.

Deezer VP/ad sales David Deslandes will give a special presentation at the May 23 RAIN Summit Europe (reported here), in Brussels. Full details of the day's events and registration links for RAIN Summit Europe are here.


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