Deeper understanding of listener expectations and preferences key to building audience, say Summit experts

Posted by

Issue Date: 
Apr 19 2013 - 1:50pm

From Issue:

Unsurprisingly, the panelists in our RAIN Summit "Accelerating Your Audience Growth" panel stressed the importance of good, "differentiating" content to build an audience -- especially as music (and even news) becomes "commoditized."

More interesting was this point: An important step towards delivering the right content is a more thorough understanding of your listeners.

Edison Research cofounder/president Larry Rosin (left) moderated this first panel of the afternoon half of the Las Vegas Summit. He asked Pandora VP of Engineering Chris Martin about Pandora's "genre" stations

[sidenote: Pandora not only creates channels "on the fly" by asking the listener for a favorite song or artist, it also offers more traditional radio-style channels programmed by genre, e.g. country or pop hits]

Martin (right) explained them as the product of realizing that not all Pandora listeners come to discover new music. Rather, these channels are an "entry point" for those listeners who want a "super simple" experience based around artists they already know.

Rachna Bhasin is SiriusXM SVP/Corporate Strategy and Business Development (lower on the left). She explained SiriusXM is always looking for new content and talent intended to drive more subscriptions. Those efforts are informed by significant amounts of research and interviews with listeners, and an understanding of the expectations of "key audience demographics" to develop that content ("We're doing a lot with Latin right now," she illustrated.)

The Echo Nest CEO Jim Lucchese introduced his company's concept of "audience clusters" as an example of understanding the listener to deliver the right content.

[The Echo Nest is a "music intelligence" service with a massive database on listeners preferences and musical attributes of millions of songs, which is used by services like Spotify and iHeartRadio (and SiriusXM's new MySXM customizable streaming service).] 

Putting "a real keen focus" on understanding the listener, Lucchese explained, means looking at "clustering audiences into different types of music listeners" and examining how different underlying programming rules need to be applied for those different clusters.

"We found different 'rule sets' drive engagement wildly differently based on (listeners') geography, (preferred) style of music... you need to understand your fan base better before messing around with rules."

Rosin followed up with a question on how The Echo Nest client services learn about listener preferences, especially new listeners. Lucchese (right) explained some services can scan a new listener's local media library (by examining their iTunes XML file, for instance) to get a sense of the listener. There's also public preferences expressed on social media (such as Facebook 'likes'). Then, of course, later the services can simply track "what you listen to" -- and, importantly -- "how you react to it and build that up over time."

The Echo Nest CEO spoke directly to broadcasters and advised them to improve their streams by spending more time "focusing on and understanding" their audience: "Online listeners provide you with a ton of information about who they are. We're still in the stone age about recognizing not just what they like, but how they listen. Developing that will make a more engaging experience, and a more profitable one," he said.

Speaking to this very point, ABC News Radio VP/GM Steve Jones (left) described how he wants this guide the development of his service.

For a hypothetical 28-year old country music listener, Jones' company has vast amounts of "non- fiction spoken word" that she'd find of interest (she could learn how to "advance her career, manage her boss, get relationship advice").

"We can't yet, but what I'm excited about is being able to, when that listener is finished listening to a Taylor Swift song to let her know there's an opportunity right now to drive that listening experience into one of those other areas," Jones said. "That, to me, is the future, to control how listeners are going to consume audio beyond any one narrow niche..."

SiriusXM's Bhasin even returned to the theme of "understanding the listener" when discussing Apple's expected entry into streaming radio: "They have lots of data" on purchase history and customer preferences from which they can draw to program the right content. "They're trying to build curation now."

Consultant Alan Burns (Alan Burns & Associates president/CEO) (right) even suggested streaming broadcasters and pureplay webcasters could look to each other for better ways to present content.

"What radio needs to do most of all, the thing that would boost online listening to (music) radio streams," Burns said, is to "make broaddcast streams skippable" (that is, replicate the ability of most Net-only streaming experiences in which a listener can instantly skip to the next song).

For pureplays, his advice was that "jukeboxes don't hold up as well" as programming with "deeper branding and content." Pureplays need to create experiences "that will help them develop the personal bond you get with traditional radio," he suggested.

You can listen to the audio of "Accelerating Your Audience Growth" from RAIN Summit West. Go to RAIN's homepage to find all the RAIN Summit West audio in the right-hand column.


Happy New Year 2018 Wishes in Telugu

Happy New Year 2018 : New Year Celebrations countdown has begun already. Most of the people are excited to celebrate the New Year and waiting eagerly to invite the 2018.

Happy New Year Marathi wishes 2018

Happy New Year 2018 Wishes in Telugu : First of all Wish you Happy New year to you and Your family Members. We are Here providing Latest New year Images, Quotes, Wallpapers in Telugu Languages for Download. So check New year 2018

Happy New Year telugu Messages 2018

Goodbye 2017 Welcome 2018 Happy New Year Images, Wishes SMS Messages Free Whatsapp Status : Here We providing Good bye 2017 Greetings and Welcome 2018 January 1st wishes with name pic for free download.

2018 Happy New Year sms

Happy New Year Facebook Status 2018 Download : New year Images For whatsapp DP Download in Hindi, English, French Spanish, Telugu Marathi Languages. Check Out Happy New Year 2018 Jokes From Here for Funny to Lover, Friends, Father and Mother.

Happy New Year Friends Status 2018

voyance qualité

I am inspired by the data that you have on this blog. It indicates how well you comprehend this subject. voyance qualité

best hotel booking site

The city is very much amazing, and it provides very positive vibe to the people. Moreover, it is the Poland central city. best hotel booking site

Umang Mobile app

Umang app is a Government of India all-in-one single unified secure multi-channel multi-platform multi-lingual multi-service freeware mobile app for accessing over 1,200 central and state government services in multiple Indian languages over Android, iOS, Windows and USSD feature phone devices.

Umang Mobile app


happy new year wallpapers hd
best 3d wallpapers new year
new year hd images
Christmas Games, Stories & Recipes! Xmas Fun! ... Back; Santas Best Ever Merry-Christmas Sugar Cookies · The Claus Cut-Out Christmas Cookies · Christmas ...

Hyd metro rail app for android

Hyderabad Metro Rail has made accessible the HMR App for Android and IOS users. By downloading the HMR App, users can check the details of metro services in Hyderabad. Users can check the information of metro maps, HMR routes in Hyderabad, and fares.

Hyd metro rail app for android

Mattress Matters

Natural Mattress Matters specializes in organic mattresses and organic furniture. Our European Mattress selection are one of the best in the bedding industry. Mattress Matters

GATE 2018 Admit Card

Gate 2018 admit card download: IIT Guwahati is going to release gate hall ticket 2018 on 5th January. All the candidates can download gate admit card 2018 from an official website or you can also get gate admit card/hall ticket

GATE 2018 Admit Card

help line numbers

BMW India Customer Care: BMW is the brand of top gear cars across the Globe. It manufactures the best and luxurious cars for the world-class users. In India also, the BMW Cars have got huge demand. The BMW Cars were widely selling out in India nowadays.

bmw india helpline number

Flipkart Customer Care Numbers: If you have any doubts or complaints regarding to flipkart then, you can contact below provided flipkart toll free numbers. You can also do voice calls using flipkart customer care phone number.

flipkart helpline number

Deeper understanding of listener expectations and preferences

The postings on your site are always excellent. i really loved the content in it Thanks for the share and keep up this great work! All the best to you. please keep updating

tez app contact number

Google Tez App Customer Care Number: Find out here google tez app toll free number to contact the Tez app support team for your problems regarding to tez app. Google tez app helpline number are provided below, this service is available 24/7 days in a week

tez app contact number

kerala hse result

Kearala HSE/DHSE Results 2018: The Kerala State board releases Kerala DHSE Results 2018 will be declared in the month of May 2018. The Kerala board (DHSE) examination authority ready to release the Kerala HSE Result 2018 through its official website So, candidates are required to wait for until announcement of kerala result 2018. Go through below article to know plus two result 2018 kerala date. Below you can check for direct link of kerala hsc result.

kerala hse result 2018 name wise

The Station Suite

Really impressed! Everything is very open and very clear clarification of issues. It contains truly facts. Your website is very valuable. Thanks for sharing. The Station Suite

Ts inter 1st year results 2018

TS Inter 1st Year Results 2018 – Telangana Junior Intermediate Result with Marks Name wise, College wise. Manabadi TS Inter first year Result march 2018 to be released soon in Schools9, in the official website Students are advised to refer the our page for latest news about Telangana Inter 1st year result 2018.

Ts inter 1st year results 2018

Diwali whatsapp status

Download Free Diwali Wishes Quotes SMS For Friends, Relatives, Lovers on the auspicious Diwali. Check Diwali Whatsapp Status & DP, Diwali Facebook Timeline Cover pics, Greetings Wallpapers, Photos Pics Download on October 18th. Wish You Happy Diwali Wishes in Telugu, Tamil, Kannada, hindi, urdu Malayalam Languages along with Laksmi Pooja.

Diwali whatsapp status

you will find better than

you will find better than this here check now happy rose day images for husband

Easy to find

Nice post. Students can easily find there result here ap 10th results 2018

donne che cercano accompagnatori

I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well.donne che cercano accompagnatori

Know Latest Updates

Know the latest updates of news, technology, education, and many more here: Daily New Update

hot star

shareit apk

My friend mentioned to me

My friend mentioned to me your blog, so I thought I’d read it for myself. Very interesting insights, will be back for more!
Iso 45001

best music downloader

blackmart for ios

blackmart for ios Blackmart for iOS is one of the best and free apps markets which provide you the number paid apps or games for free of cost

Hey – great blog, just

Hey – great blog, just looking around some blogs, seems a really nice platform you are using. I’m currently using WordPress for a few of my blogs but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it?
asphalt plant for sale

Easily, the article is

Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. Just saying thanks will not just be sufficient, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay informed of any updates.
whatsthebestbed highlights the most comfortable

nice post

I am following this radio daily and I really like all of the shows. You are entertaining the audience and take their choice to play the songs. Thats why many followers are getting into your radio.

because I could not stop for death


You have mentioned quite rightly about the subject. I think it is really important to understand the expectations of the audience before giving them a service. It will be much easier if you are doing so. It is the most important part in building the audiences. zip line kit


Do Follow forum posting sites are rarely seen, most of the webmasters are now making their forum no-follow! I have been researching for a long time to make this list of do follow forum posting sites. Make use of it ASAP, before all the links got expired!
Dofollow Forum Posting Site List

I agree with the panelists in

I agree with the panelists in Rain Summit that stress the importance of good and differentiating content to build an audience. We should understand the listeners and then deliver the right content to them. Hope you get the required support from the audience. face masks

The Bhim App is currently

The Bhim App
is currently available in English and Hindi

It will be good to understand

It will be good to understand your audience before you takes a business summit. You have to understand the needs of your audience and you have to work according to that to make the summit a successful one. Just make sure that you know these things. one day dry cleaners

Download the latest Showbox

Download the latest Showbox APK Official
and stream movies on your android phone for free

I really appreciate the radio

I really appreciate the radio channel who entertains the audience by playing their favorite songs. As per the best essays review, the Rain summit west is one of the top radio channel who got many subscriptions from the audience.

Every person give his or her

Every person give his or her own opening we give best small business seo I read your complete article and I like it. Thanks for shearing this article.

tariffe commercialista milano

Questo è davvero un po 'impressionante e utile dei dati. Sono contento che semplicemente discusso questo particolare informazioni utili intorno. Assicuratevi di mantenere tutti noi in corso come questo & clicca qui tariffe commercialista milano Molte grazie per quanto riguarda la discussione.

payday loans oceanside

Important to help you have fun here against your period for your time finding your way through this remarkable! Manufacture cherished merely of your below jacks. It is really easy to follow-up payday loans oceanside Could potentially couple with basically crafting software personal.

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Sea Horizon Ecopolitan Executive Condo Tembusu Condo Vue 8

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.