Cridland explains his definition of "adding visuals to radio"

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Issue Date: 
Feb 24 2012 - 11:00am

From Issue:

"I’m specifically not talking here about video," self-christened Radio Futurologist James Cridland blogs. "I’m talking about things that allow audiences to engage when they want to, and discover more about what they’re listening to."

Cridland's long promoted the idea that digital media allows for a "visual radio" experience. But in his recent blog post, he contrasts his thinking against that of a video/television approach. "Stuff that enhances a radio broadcast – stuff that can be completely automatable, and stuff that reflects what’s on that radio station," he explains. "It’s not television."

What Cridland's after is more along the lines of Capital FM on the Radioplayer (here). "Static slides appear containing news, travel information, now-playing stuff, weather, pictures of the DJs, and more glanceable information," writes Cridland. Another example, BBC Radio 1's homepage (here)."As you listen, more information appears to let you learn more about what you’re hearing. Images of songs, tweets and Facebook messages from the audience, promotion of other things on the station, and links to video and more. Once more, it’s glanceable information that allows more interaction when you’ve the time to do so."

Read Cridland's blog here.

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