CMW speakers: "As an industry, we need to embrace digital media... the opportunity is now for radio to reinvent itself"

Posted by

Issue Date: 
Mar 26 2012 - 11:40am

From Issue:

Canadian radioCanadian radio's digital future is coming and, though what that future may be remains unclear, it's up to broadcasters to shape it. That was the "big idea" put forward by broadcasters -- most of whom have launched some type of new Internet service -- at last week's Canadian Music Week in Toronto.

Digital music is "a very important space," said Bell Media Radio president Chris Gordon. "We don't know which way it's going to go at any time, but these are valiant efforts that are going to be invested in, until they prove that they're profitable or not." Bell Canada is acquiring Astral Media (RAIN coverage here), which recently launched a new on-demand web music service, offering "niche format channels" and "personalized streaming music" (more here). 

Astral Media VP Rob Farina said the company has hired more than 100 new staff members to tackle such digital endeavors. "As an industry, we need to embrace digital media to strengthen the relationship and value of our brands to the consumer," he said. "I don’t believe it will always be towers delivering our signal, with more audio and streaming options heading to the dashboard. The opportunity is now for radio to reinvent itself."

Daniel Anstandig recently argued Bell's acquisition of Astral would result in "a more integrated media hub than anything the world has ever seen before" (RAIN coverage here). That mimics thoughts shared by CBC Music executive director Chris Boyce, who said, "We think our biggest opportunity is music content across all of our platforms: TV, radio, digital... Our goal with CBC Music is really quite simply to connect Canadians with the music that they love." CBC in February launched a new online music service featuring 40 web-only radio stations (pictured; more coverage here.)

CBC Music's recently launched music service

"We continue to learn about this digital space. Anybody who says they are an expert in this digital space is lying," said Corus Radio VP Dave Farough during CMW's "Social Radio" panel. Farough said Corus recently merged its interactive and radio divisions ("We realized that we’re not radio and interactive – we’re ‘this’ now. It really is all one big pot, if you will."). To illustrate that focus, he said Corus now expects on-air talent to be content creators, too, especially online.

"To those old dogs that refuse to learn the new tricks in our business, I say to them: Get another job. Go find another industry, because this is the way it is," Farough said. "The Internet is here to stay, and let’s embrace it and use all of the tools at our fingertips, instead of fighting against it."

Cartt.ca has more coverage here.

Comments

great

Welcome to the HD quality sex site with continuously updated content developed for the world's top-quality mobile and desktop devices. For our friends who have trouble finding mobile sex, there are 1080p and 720p Ultra quality videos. All of our content is the same as our images and there are no fake videos. It is the most enjoyable and easy to go home on our site. Just as a sex crew, we offer you videos that we have compiled from all corners of the world. Watch sex in HD quality and invite your friends to my site. We are proud to serve you without having to be content with this content and constantly renewing content with 4k quality. You can watch porn videos in the website named pornromp, the videos of the best quality free sex sites are offered free of charge for you. What are the best ones out of these free sites? Of course, in response to the problem we recommend adult sites named footfuckporn, dudesex, mobilebestporn. We also provide videos of all the HD porn sites you can watch mobile sex. You can watch the most recent new porn by following our sex web page which is named as the first site that comes to mind when it is called sex watch. You can follow our site which is constantly updated and adds 720p adult video footfuckporn
pornpageup
zayporn
thehdporn
pornromp
dudesex
repornsex
supreporn
ganporn
pornroth
pornkormobi
sexqur
sexgara

great

Welcome to the HD quality sex site with continuously updated content developed for the world's top-quality mobile and desktop devices. For our friends who have trouble finding mobile sex, there are 1080p and 720p Ultra quality videos. All of our content is the same as our images and there are no fake videos. It is the most enjoyable and easy to go home on our site. Just as a sex crew, we offer you videos that we have compiled from all corners of the world. Watch sex in HD quality and invite your friends to my site. We are proud to serve you without having to be content with this content and constantly renewing content with 4k quality. You can watch porn videos in the website named pornromp, the videos of the best quality free sex sites are offered free of charge for you. What are the best ones out of these free sites? Of course, in response to the problem we recommend adult sites named footfuckporn, dudesex, mobilebestporn. We also provide videos of all the HD porn sites you can watch mobile sex. You can watch the most recent new porn by following our sex web page which is named as the first site that comes to mind when it is called sex watch. You can follow our site which is constantly updated and adds 720p adult video

good

Welcome to the HD quality sex site with continuously updated content developed for the world's top-quality mobile and desktop devices. For our friends who have trouble finding mobile sex, there are 1080p and 720p Ultra quality videos. All of our content is the same as our images and there are no fake videos. It is the most enjoyable and easy to go home on our site. Just as a sex crew, we offer you videos that we have compiled from all corners of the world. Watch sex in HD quality and invite your friends to my site. We are proud to serve you without having to be content with this content and constantly renewing content with 4k quality. You can watch porn videos in the website named sexmag, the videos of the best quality free sex sites are offered free of charge for you. What are the best ones out of these free sites? Of course, in response to the problem we recommend adult sites named porngalleryz, sweetpornfree, pornotrix, lsgsex, hotmomteen, fastmobileporn. We also provide videos of all the HD porn sites you can watch mobile sex. You can watch the most recent new porn by following our sex web page which is named as the first site that comes to mind when it is called sex watch. You can follow our site which is constantly updated and adds 720p adult video

payday loans lemon-grove

Thank you for this information I love to read this post because it is very useful and easy to understand, after reading this page I will see the other pages of this web hopefully have a lot of good information. Now click here payday loans lemon-grove Thank you.

CBC

The CBC Service launched in February is an excellent example of digital done right.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.